LESS
BLAST.
MORE
IMPACT.
Your customers already know you. We make sure they don't forget you. Thoughtful emails, smart automations, and retention systems that turn one-time buyers into the beginning of something bigger.
It starts
with an open.
One subject line. One reason to care. One moment to earn a little attention.
Then
comes the feeling.
Design, copy and strategy move together. An email becomes an experience worth finishing.
Make them
want the next one.
Not just another send. A brand they recognize, remember and return to.
Proof is in
the pixels.
Real, full-length email designs. Explore the details, the design decisions, and what an inbox can actually look like when someone gives a damn.
There's more
where that came from.
Emails built
to mean something.
Introducing ORYN-B, our own supplement brand. Real design work created for its upcoming welcome sequence. One clear visual system, four different jobs: invite, educate, build trust, and help customers decide.
Every email should
change a mind.
Not just fill an inbox.
"Why should I trust this brand?"
Founder stories, genuine transparency, and customer voices. Because trust is earned before the checkout.
Not more emails.
Better reasons
to send them.
From a single flow that needs fixing to the entire retention engine. We plug in where your brand needs us.
Thoughtful lifecycle automations that meet customers at the right moment—from first hello to the next order. Strategy, design, copy, logic, and Klaviyo implementation.
No random blasts. Campaigns built on a clear buying objection, real customer behavior, and a creative direction that feels unmistakably yours.
An embedded retention partner to manage your email calendar, flows, reporting, testing and optimization. One consistent system, not disconnected requests.
Intentional, consent-based messages for launches, replenishment, timely announcements and retention moments. An optional channel, not an excuse to interrupt customers.
A real process.
Zero guesswork.
From understanding your brand to shipping your next send. Clear responsibilities, precise execution, no unnecessary complexity.
We get
the full picture.
Understand your products, customers, goals and current retention setup.
We find
your voice.
Build a consistent creative and copy framework around your brand.
We make
it happen.
Create campaigns and flows, implement in Klaviyo, and check the details.
We learn.
Then iterate.
Measure, report and refine what deserves more attention.
The first order
is just the start.
A practical system for what comes next. Get the flows, campaign angles, design rules, and working prompts in one complete field guide.
Your next retention
move starts here.
Get the complete playbook and follow-up guidance to help turn more first-time customers into repeat buyers.
- 8 FLOW BLUEPRINTS
- 9 CAMPAIGN ANGLES
- DESIGN + AI PROMPTS
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How we use your details
Proper Emails uses your first name and email to deliver the playbook and send retention guidance and marketing emails, with your consent. EmailOctopus processes the signup and emails on our behalf. Confirm your email address, then we’ll email your playbook download. You can unsubscribe using the link in any marketing email or contact support@properemails.com. Submitting this form sends your details to EmailOctopus for Proper Emails.
Before you
hit send.
Do you only work with large brands?
No. We work with DTC e-commerce brands at different stages, provided the project and budget make sense for both sides.
Can we hire you for just one project?
Yes. You can start with a flow, campaign, or a defined scope. Ongoing monthly management is also available.
Do you work inside Klaviyo?
Yes. Our workflow covers strategy, copy, design, implementation, testing and quality assurance in Klaviyo.
Are the portfolio examples real client projects?
The featured third-party brand examples are independent portfolio concepts, not commissioned client work. ORYN B is an in-house brand project currently in development.
What happens on the discovery call?
We'll learn about your brand, what's working, where retention needs attention and whether a one-time project or ongoing partnership makes sense.
Let's make
your emails
proper.↗
No 40-slide pitch. Tell us what you're building, where you're stuck and what a great outcome looks like. We'll take it from there.
Start a conversation ↗